Frequently Asked Questions

Probably not in the traditional sense. We actually went through one of their funnels pretending to be interested, and got passed off to a real business and exchanged emails with the owner. So the end client appears to be a legitimate local trade business (HVAC, roofing, tree trimming, etc.). But a hack marketing agency is doing lead gen on their behalf.

A single marketing agency appears to be behind the spam texts going out on behalf of local trade businesses specifically: HVAC, roofing, tree trimming, and similar services. They send initial texts under fake or generic names using burner numbers on rotation, and AI monitors replies. If you respond positively, your info gets handed off to the real business whose receptionist or dispatcher then calls you.

The business we spoke to said they believed they were operating in total compliance, which means they either don't know, don't care, or are being straight up lied to by the agency. Hard to say which. But the one we spoke to wouldn't share the name of the agency, so make of that what you will.

A Reddit post. We noticed the pattern, posted about it in a local Phoenix subreddit, and the response made clear this was happening to a lot of people. The thread also caught the attention of a veteran SMS/carrier expert who reached out privately to confirm our assumptions were correct and point us toward the most effective way to fight back. That conversation is what convinced us to build this. You can read the original post here:

Here's where it gets interesting. Multiple people have stated their information is not publicly available. We're talking renters, people living with family, people who haven't owned property in years, or whose name isn't on a deed. The data sources appear to be property managers, lenders, brokers, and dealers. Someone raised the possibility of a data broker being involved and we think that's worth investigating.

The burner numbers mean spam reports don't stick. The fake or missing business names in the initial text mean you can't identify the agency directly. The only way to find out who the real client is, is to go through the funnel, which is exactly what we did.

If the AZ Attorney General is going to trace this back to the agency, they'll likely need to work backwards through the businesses being served. That's the thread to pull. Which is why reporting and naming the business if you got that far in the funnel is actually valuable.

Because blocking a single number doesn't stop the campaign. They rotate through dozens of burner numbers. What matters is the pattern: which numbers are being used, what services are being advertised, when they're texting. Every submission strengthens the record. The more data points we have, the harder it is for the agency to hide.

It goes directly into the shared evidence database you can view on the main page. This site acts as a documented report we're building to bring to wireless carriers like T-Mobile, who have dedicated aggregator fraud teams and can pull access faster than any regulator. When you submit, we'll also generate a ready-to-send complaint you can file yourself with the Arizona Attorney General, so your report can work on both tracks.

No. We don't collect your name, phone number, email, or any identifying information. Screenshots you upload are processed by AI to extract the sender number and message text only, and are not stored beyond 7 days. Submissions are anonymous by design. See our Privacy Policy for full details.

Yes, if you're comfortable doing so. The businesses being served are the most direct path back to the agency. If you exchanged emails or spoke to someone, note the business name in the optional comments field. You don't have to, but it genuinely helps.

Use the generated template to file a complaint directly with the Arizona Attorney General at azag.gov. It takes about two minutes and costs nothing, and an AG complaint with documented evidence behind it carries a lot more weight than one without.

Clearlight Studios is a growth agency founded by Chiara Scuro. Normal client work pays the bills. The vigilante side quests are personal.

The through line is this: people aren't apathetic. They just don't know what to do. And those who do know what to do have an obligation to use that. Clearlight has a history of driving organic traffic to causes that matter, mobilizing people around issues that feel too big or too bureaucratic to fight alone, and turning diffuse frustration into coordinated action.

This site exists because we got the same spam texts everyone else did, knew exactly what was happening under the hood, and were in a position to actually do something about it. Marketing and sales is a tool. It works just as well for returning power to people as it does for scaling businesses. So here we are.